May 20, 2012

It’s all part of a Game

Is this gaming concept something new? Or have companies been using this concept for a long time? Although many of us might think that this is an innovation, using gamification as a relationship tool has existed for a long time.

The first example that strikes the mind is the award’s points in your credit card. Yes, you might be thinking, “why didn’t I think of that?” Well, awarding points is just one type of game strategy that companies use better classify and maintain you as a customer. Airline companies also use gaming strategies, but in a different way, they want to turn a sporadic flyer into a frequent flyer. How do they do it? Well, if you fly 50 thousand miles, you get one ticket for free, or if you fly a certain amount of miles in one year, you’ll receive an upgrade in your status (see table).

Does this sound just a little bit like a game? Where someone needs to collect points in order to get a price. Now, going back to the credit card example, doesn’t this also apply? Don’t we have to keep buying in order to obtain more points?

And for what, to get prices, free airline tickets, access to private lounges, etc. This are just some examples of how gamification has worked in the past and is still at work now.

But the question you might be asking yourself now is, how have this evolved. I know that this has existed for a long time but what are the new trends in gamification.

I can assure you dear reader, that this blog will answer all of those questions in the future.

1 comment:

  1. Reminds me of the back cover of vintage Archies comics, where if I sold 50 "items" I could get a pair of "X ray glasses" or for 100 items a skateboard...